GAVISCON

The night labs

To keep Gaviscon from slipping back into their old persona, we created a brand relaunch campaign disguised as a heartburn trigger education piece. The films were approved up the client chain and subconsciously established that Gaviscon is A. Funny B. Weird C. Invents food / heartburn / night inventions.

The Night Labs are located in Sub-Basement 3 of the RB research & Development building, Slough. It operates from Midnight - 7am. There they use brains to help guts, and create some of the most cutting edge acid reflux food-tech Gen Y has ever microwaved.