CANDY CRUSH

FUN IS THE MEANING OF LIFE

This is our pitch winning campaign for Candy Crush. The brief was to re-vamp the game and make it less of a middle-age-mum sitting in front of the TV game. And more of a young new-gen zoomers sitting on the toilet kind of game.

Are our dear was to tell the world that we’re put on this planet for one reason – fun. So we created a bible of fun and spread it across the world.